Tuesday, November 29, 2016

Old School is New School article by Nate Paul of World Class Capital Group

We live in the age of the “Next Big Thing.”
[...]
The latest and greatest smartphones are released every twelve months, rendering the last model about as useful as a paperweight (if you believe the marketing hype). An entire industry has been built around Silicon Valley’s cult of disruption, a belief that we should always be replacing our old way of thinking and doing with new and exciting ideas.
It seems like nothing is safe from our love affair with newness. In the coming years, cars will relieve us of the burden of sitting behind the wheel and smart refrigerators will relieve us of the worry of remembering to pick up milk. 
[...]
One of the core lessons the greatest investors and business leaders share is an obsession with the fundamentals. In hot markets like today, in which unicorns and pre-revenue billion dollar valuations grab all the headlines, it’s easy to lose sight of the basics.​ 
[...]
This old school approach doesn’t just apply to investing, it applies to almost every aspect of building and running a company. In business and investing, cautionary tales are everywhere — from the one-hit wonder Wall Street fund manager who delivers one knockout year and then flames out, to the Silicon Valley rising star who builds a killer app and is never heard from again.
[...]
I’ve never liked the old saying that those who don’t study history are doomed to repeat it. To me, history is a goldmine of proven ideas just waiting to be uncovered. It may just be that the “Next Big Thing” happened long ago.
Nate Paul is President, CEO & Founder of World Class Capital Groupa leading national commercial real estate investment group.

Tuesday, July 22, 2014

Google+ is an antisocial network

"While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network."
Via Google+ is an antisocial network

Wednesday, July 2, 2014

Outreach is the New Link Building


When it comes to long-tail blogger outreach -- and influencer outreach in general -- I am all about the earned media mentions as a tool for PR; however, there's also a powerful SEO benefit on Google Search, a benefit that is still very powerful even in a post-Panda, post-Penguin, and Google Authorship world.

Monday, April 14, 2014

All my articles from Socialmedia.biz

Monday, February 11, 2013

Unison Agency Names Chris Abraham as Social Media Director

Chris Abraham will be responsible for the direction and leadership of Unison's social media practice bringing his skills to their global client base.

(Newswire.net--February 11, 2013) Washington, DC. -- ­­Unison Agency, a global integrated branding agency today announced the appointment of Chris Abraham—formerly president of Abraham Harrison, LLC, a digital PR and marketing agency—as the agency’s director of social media. Mr. Abraham will be responsible for the direction and leadership of Unison's social media practice, overseeing the integration of social media across all Unison's products and services.

“Chris Abraham is a rarity in digital experts, someone who can boast a 20-year track record in online communities and a combination of skills in PR, marketing and technology,” said Robert Fardi, Co-Founder and President of Unison. “We look forward to tapping those skills and bringing them to our global client base.”

Abraham has had a web presence since 1993 when he joined The Meta Network, a seminal online virtual community based in Washington, where he learned the dynamics of online community development, social media, social networking, and online collaboration.

In 1999, he started blogging, focusing on community, connection, innovation, and brand extension. Today, his insights on the rapidly shifting digital world can be read on The Huffington Post, ChrisAbraham.com, Biznology.com, Socialmedia.biz, and MarketingConversation.com. He has also written for AdAge’s DigitalNext and Global Idea Network blogs.

At Abraham Harrison, his client list included Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew and the Alzheimer’s Association. As a technologist, Abraham has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

His expertise in the digital field has been acknowledged by his peers and the media: he was named a Top 50 Social Media Power Influencer by Forbes, the #1 PR 2.0 Influencer by Traackr, and a top-10 social media influencer by Marketwire.

As if all this weren’t enough, Abraham notes with a grin: “For what it’s worth, my Klout score was 77 the last time I looked.”

ABOUT UNISON AGENCY
Unison is a full-service brand and digital agency that develops integrated solutions by combining strategic, creative and technological capabilities to advance our clients’ brands across all touch points. The agency fosters enduring customer devotion by creating digital brand experiences that bridge the gap between offline and online interactions.

Unison strives to create rich, engaging and truly emotional experiences in the digital realm. By combining high-impact media and seamless usability with the latest technology in e-commerce, social networking and digital mobility, Unison designs online brands that are multifunctional, multi-sensory and multi-platform.

Unison has experience building powerful brands across a wide range of industries, including financial services, government, food service, retail, manufacturing, real estate, pharmaceutical, fashion, entertainment/media, consumer packaged goods and beauty products.

Over the span of a decade, Unison has worked with clients in thirty-five countries around the world, demonstrating its belief that artfully designed brands are universally engaging and transcend cultural and linguistic boundaries.

http://www.unisonagency.com

CONTACT
Samantha Toner
Media Relations
+ 1-202-337-7887
samantha@unisonagency.com

H/T to Terry Eaton Attorney at Law for his contributions to this post


Wednesday, January 2, 2013

Happy New Year

Happy New Year {first_name}

I hope you had an amazing holiday season and I wish you your best year ever in 2013!

I also want to inform you my old email address (chris.abraham@reputation.com) has now changed because I completed my work with Reputation-dot-com; so please update your address book with my new address cabraham@chrisabraham.com

Good luck and happy new year!

Chris

Thursday, July 19, 2012

What’s going on with me

Hello Pixel

I wanted to let you know I recently joined Reputation.com full time as lead of Special Projects, focusing on online reputation management solutions and strategies for very high-profile individuals and businesses and tackling the biggest and most complex reputation issues in the world.

I would love to catch up if you have time.

Cheers,

Chris